![]() ![]() “That was her public face, the one she learned to hide behind as a child. As a result, there’s a wealth of photos of Vanderbilt with her sister, her sons and her husbands thatĪre as much a gift to fashion as her clothing line,” HuffPost’s Jamie Feldman writes in introducing a montage of pictures of Vanderbilt out and about, as well as in her various fashionable digs, always dressed to the in 2002 for $138 million,” Ilnytzky adds.Īn eye for style for other people meant having one for herself - and her family, too. Jeans have been licensed through Jones Apparel Group Inc., which acquired Gloria Vanderbilt Apparel Corp. Late 1980s, Vanderbilt sold the name and licenses for the brand name ‘Gloria Vanderbilt’ to Gitano, who transferred it to a group of private investors in 1993. In 1988 Vanderbilt joined the designer fragrance market with her signature ‘Glorious,’” writes Ula Ilnytzky for Fortune. “After her success in designer jeans, Vanderbilt branched out into other areas, including shoes, scarves, table and bed linens, andĬhina, through her company, Gloria Concepts. You know, blouses and so forth and so on, and that’s Then I started having a lot of licenses for various things. “A couture line, she said back then, ‘flopped,’” Harper adds. ![]() Knight.” “How I got into fashion is Glentex produced scarfs done from paintings of mine. Interview while promoting her autobiographical book, “ Black Knight, White Vanderbilt, herself, appeared in many of those ads, something of a celebrity in her own right,” according to a post on Julieīut that wasn’t her first attempt to commercialize her breeding and aesthetic.ĭesigner quite by accident,” she told in 1987 during an The Gloria Vanderbilt brand with its signature white swan label into a sensation,’ according to the Associated Was introduced by way of a $1 million advertising campaign in 1978 - complete with city buses wrapped in branded imagery, billboards and television commercials. “It didn’t hurt sales that the collection ‘impeccable social credentials’ and chic image helped to make high-fashion jeans popular,” they continue. Storm,’ as consumers began to perceive jeans as stylish, said Valerie Steele, director and curator for the Museum at the Fashion Institute of Technology. Smith and Fleming Smith for the Wall Street Journal. ![]() Vanderbilt helped turn jeans from a utilitarian wardrobe workhorse into a higher-priced fashion item, boosted by splashy ad campaigns,” write Ray A. Jordache, Sasson, and Sergio Valente, Ms. ![]() Talented painter, writer and actress but also an astute businesswoman and trendy designer in touch with the zeitgeist of the Studio 54 era. Loves, scandals, triumphs and heartbreaks aside, the great-great-granddaughter of tycoon Cornelius Vanderbilt proved to be not only a McFadden writes for the New York Times in an obit Vanderbilt was an alluring, faintly naughty fashionĭiva in the 1970s,” the always pitch-perfect Robert D. Magazines, and who watched her move across a television screen and proclaim that her svelte jeans ‘really hug your derrière,’ Ms. “To millions of women (and men) who wore her jeans, blouses, scarves, shoes, jewelry and perfumes, who saw her alabaster face, jet-black hair and slim figure in Vanderbilt died yesterday at 95 of stomach cancer, her son, CNN journalist Anderson Cooper, Worn by cowpokes and rambunctious kids into fashion fit for a night on the town. Headline-grabbing escapades, tragedies and achievements as an adult, Gloria Vanderbilt created a fashion empire in the 1970s and ’80s and helped to reshape the image of blue jeans from something As a child in the middle of a custody battle between her widowed mother and father’s sister during the Great Depression, she was dubbed “the poor little rich girl.” But among other ![]()
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